Bulk SMS, also known as bulk messaging or bulk text messaging is the act of disseminating SMS messages in large numbers so they are able to be delivered to various mobile phone terminals. This form of messaging is typically utilized by consumer brands, banks, enterprises and media companies. The messages are generally used for mobile marketing, enterprise and entertainment. However, banks often use them for fraud control. For example, if criminals are circulating a fake email that is asking people who have accounts at a certain bank to provide their social security numbers or other confidential information, these text messages can alert people to the scam so they do not fall victim to it. Bulk messaging is often utilized for reminders and alerts. However, it is more frequently used to send communications and information between customers and staff of various companies. Bulk messaging enables the delivery of SMS messages to large numbers of mobile phones that are located all around the world.
Bulk messaging software
In order to receive and send bulk messages, software is needed. There are many types of software packages specifically designed for this task that are available. These packages give their users the ability to send messages to as many phone numbers as they want. There are many different ways in which these phone numbers can be managed.
The vast majority of software applications that are designed to be used with SMS enable the user to upload mobile phone number lists with the use of a CSV or TXT file. Systems that are more advanced are capable of automatically deleting any numbers that are repeated. There are also systems that can be programed to validate all of the mobile phone numbers before the messages are sent to them.
Enhanced software features are also currently available that allow users to schedule messages to be delivered at certain days and/or times. Bulk messages are also able to be sent on mobile networks that are international or national, assuming that the provider of the bulk messaging software sends internationally.
Bulk messaging portal
Bulk messaging features can be added to websites through the use of this specific online script. Unlimited mobile phone numbers can be added to the list of numbers to send messages to. There are a wide variety of ways that can be used to manage these numbers.
Bulk messaging API
The majority of services that handle bulk messaging use the API’s (Application Programming Interface) listed below. These enable the addition of functionality to programs by their programmers:
- SMPP (Short Message Peer to Peer)
- FTP (File Transfer Protocol)
Immediate benefits of using bulk SMS messaging
When a particular business is not doing well financially, they need to utilize various tools that can help them gain a competitive advantage in their specific industry. One of the main reasons that bulk SMS is so popular is its ability to lower operational costs while also generating revenue at the same time. Bulk SMS might be the only medium that is able to show a return on investment that is able to be measured. Wholesale SMS messaging is targeted, which makes it extremely effective at getting people to respond and generate revenue.
Reduces operational costs
Bulk SMS message transmission is more effective than email and less expensive than voice calls. There are thousands of businesses located all around the globe that utilize wholesale SMS as a way to communicate with their suppliers, employees and customers. There is a significant cost savings as a result of time being saved because actual voice calls to suppliers, employees and customers do not need to be made. A single message can instantly be sent to many people at the same time, as long as the person is located in an area with mobile coverage. The ability to disseminate information so quickly to a large target audience reduces communication costs while also generating revenue if used for marketing purposes.
Allows customers to be accessed easily
More people have mobile phones than have access to email or landline phones. Every mobile phone supports the use of text messaging. All mobile phone users are comfortable using this technology because it is simple and easy to understand. This makes wholesale SMS the perfect medium to use for communication with customers. There are also no demographical or geographical restrictions.